이론
Mental Accounting
7편 · 2019 1편, 2021 2편, 2024 1편, 2025 1편, 2026 1편
- Spatial Information Sharing on On-Demand Service Platforms
- Engaging Physicians with Introductory Incentives: References to Online and Offline Income
- Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?
- Stimulating Consumption at Low Budget: Evidence from a Large-Scale Policy Experiment Amid the COVID-19 Pandemic
- What Can Explain Momentum? Evidence from Decomposition
- The Red, the Black, and the Plastic: Paying Down Credit Card Debt for Hotels, Not Sofas
- Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers