이론
Prospect theory
19편 · 2020 2편, 2021 2편, 2023 2편, 2024 4편, 2025 1편
- The Bright Side of Lower Quality: Evidence from Restaurant Exploration
- Decisions Under Uncertainty as Bayesian Inference on Choice Options
- How the Locus of Uncertainty Shapes the Influence of CEO Long-Term Compensation on Information Technology Capital Investments
- Role of “Likes” and “Dislikes” in Influencing User Behaviors on Social Media
- Ups and Downs in Experience Design
- Social Reference Points and Risk Taking
- Decision Making Under Impending Regime Shifts
- Managing Overconfident Newsvendors: A Target‐Setting Approach
- What Can Explain Momentum? Evidence from Decomposition
- Good Days, Bad Days: Stock Market Fluctuation and Taxi Tipping Decisions
- Investment Decisions and Negative Interest Rates
- Searching for the Reference Point
- When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices
- Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits
- Multiple Goals as Reference Points: One Failure Makes Everything Else Feel Worse
- Modeling Newsvendor Behavior: A Prospect Theory Approach
- Can Prospect Theory Explain the Disposition Effect? A New Perspective on Reference Points
- The Effect of Learning on Ambiguity Attitudes
- Modeling Fixed Odds Betting For Future Event Prediction