이론
Signaling Theory
15편 · 2020 2편, 2021 2편, 2022 4편, 2023 3편, 2024 1편
- Will Diversity, Equity, and Inclusion Commitment Improve Manufacturing Firms’ Market Performance? A Signaling Theory Perspective on DEI Announcements
- The Effects of Signaling Blockchain‐Based Track and Trace on Consumer Purchases: Insights From a Quasi‐Natural Experiment
- A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
- Crowdfunding Success Effects on Financing Outcomes for Startups: A Signaling Theory Perspective
- Prosocial behaviors and economic performance: Evidence from an online mental healthcare platform
- The impact of order fulfillment information disclosure on consequences of deceptive counterfeits
- Description and Demonstration Signals as Complements and Substitutes in an Online Market for Mental Health Care
- Evaluating Information Technology Investments: Insights from Executives’ Trades
- Monetization Of Digital Content: Drivers Of Revenue On Q&A Platforms
- Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
- Corporate Sociopolitical Activism and Firm Value
- One Size Fits All? The Differential Impact of Online Reviews and Coupons
- Selling to Barricaded Buyers
- Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits
- Explaining Bundle-Framing Effects with Signaling Theory