이론

practice theory

2편 · 2024 1편, 2026 1편

EXPRESS: The Marketization of Tradition: How Firms Reconfigure Tradition to Create Consumer Value
JM · 2026 · 인용 0 · Michelle I.C. Yang, Julien Cayla
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector
JM · 2024 · 인용 4 · Verena Gruber, Jonathan Deschênes