이론

service-dominant logic

3편 · 2017 1편, 2018 1편, 2019 1편

Effectiveness of IT Service Management Capability: Value Co-Creation and Value Facilitation Mechanisms
JMIS · 2019 · 인용 62 · Till J. Winkler, Jochen Wulf
How Big Data Analytics Enables Service Innovation: Materiality, Affordance, and the Individualization of Service
JMIS · 2018 · 인용 388 · Christiane Lehrer, Alexander Wieneke, Jan vom Brocke 외
Converging on a New Theoretical Foundation for Selling
JM · 2017 · 인용 319 · Nathaniel N. Hartmann, Heiko Wieland, Stephen L. Vargo