11
논문
457
피인용 합
2014
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
University of North Carolina at Chapel Hill2014 · 1편
University of Washington2015–2024 · 9편
불러오는 중…
03논문
11편
- Agency Market Power and Information Disclosure in Online Advertising
- Open and Private Exchanges in Display Advertising
- First-Price Auctions in Online Display Advertising
- The Perils of Personalized Pricing with Network Effects
- Learning in Online Advertising
- Real-Time Bidding in Online Display Advertising
- The Effects of Autoscaling in Cloud Computing
- Exclusive Placement in Online Advertising
- Expertise in Online Markets
- Keyword Management Costs and “Broad Match” in Sponsored Search Advertising
- Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising