The Perils of Personalized Pricing with Network Effects

This research shows when, why, and how network effects can make it such that price personalization reduces profit, demand, and consumer surplus.

• 저널Marketing Science · 41(3) · 477–500
• 토픽Digital Platforms and Economics · Strategy and Management
• DOI10.1287/mksc.2021.1323
• 저자Bita Hajihashemi, Amin Sayedi, Jeffrey D. Shulman