Michael Haenlein

3편

• EXPRESS: When Consumer Betrayal Spreads: Transmission and Compounding Effects in High-Stakes Situations
  jm · 2026 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
• Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
  jm · 2018 · 인용 92 · Digital Marketing and Social Media
• Targeting Revenue Leaders for a New Product
  jm · 2013 · 인용 120 · Innovation Diffusion and Forecasting