Norris I. Bruce

7편

• Impact of Recreational Marijuana Legalization on Hotel Performance and Operations: A Bayesian Causal Inference Approach
  pom · 2025 · 인용 0 · Cannabis and Cannabinoid Research
• Communicating Brands in Television Advertising
  jmr · 2020 · 인용 51 · Consumer Behavior in Brand Consumption and Identification
• Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models
  jmr · 2019 · 인용 7 · Bayesian Methods and Mixture Models
• A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
  jmr · 2016 · 인용 159 · Consumer Market Behavior and Pricing
• Discovering how advertising grows sales and builds brands Journal of Marketing Research 2012
  jmr · 2013 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
• Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products
  jmr · 2012 · 인용 140 · Consumer Market Behavior and Pricing
• Discovering how Advertising Grows Sales and Builds Brands
  jmr · 2012 · 인용 90 · Behavioral Health and Interventions