IS Atlas
최신
동향
저자
도구
JW
Author
Jaap E. Wieringa
University of Groningen
2011
ORCID
0000-0001-9324-5952
정보 수정·삭제 요청
3
논문
236
피인용 합
2010
첫 논문
2011
최근 논문
01
저널·주제·방법
저널
JM
2
JMR
1
주제
기업 공시와 투자자
2
소비자 선택모형
1
02
소속·공저
2010
소속
University of Groningen
2010–2011 · 3편
불러오는 중…
03
논문
3편
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
jm
· 2011 · 인용 75 · Pharmaceutical industry and healthcare
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
jm
· 2010 · 인용 90 · Pharmaceutical industry and healthcare
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
jmr
· 2010 · 인용 71 · Consumer Market Behavior and Pricing