Kenneth C. Wilbur

13편

• How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
  mksci · 2022 · 인용 32 · Digital Marketing and Social Media
• Editorial: Next Steps for <i>Frontiers in Marketing Science</i>
  mksci · 2022 · 인용 0 · Digital Marketing and Social Media
• Inefficiencies in Digital Advertising Markets
  jm · 2020 · 인용 156 · Consumer Market Behavior and Pricing
• Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry
  ms · 2020 · 인용 20 · Consumer Market Behavior and Pricing
• Immediate Responses of Online Brand Search and Price Search to TV Ads
  jm · 2019 · 인용 57 · Consumer Market Behavior and Pricing
• Lead Offer Spillovers
  mksci · 2019 · 인용 6 · Consumer Behavior in Brand Consumption and Identification
• Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples
  ms · 2017 · 인용 4 · Consumer Market Behavior and Pricing
• Television Advertising and Online Shopping
  mksci · 2015 · 인용 158 · Digital Marketing and Social Media
• Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management
  jm · 2015 · 인용 126 · Risk Management in Financial Firms
• Price Advertising by Manufacturers and Dealers
  ms · 2014 · 인용 29 · Consumer Market Behavior and Pricing
• Television Advertising and Online Search
  ms · 2013 · 인용 187 · Consumer Market Behavior and Pricing
• Correcting Audience Externalities in Television Advertising
  mksci · 2013 · 인용 80 · Consumer Market Behavior and Pricing
• Hybrid Advertising Auctions
  mksci · 2011 · 인용 77 · Consumer Market Behavior and Pricing