Bernd H. Schmitt

4편

• R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
  jm · 2021 · 인용 34 · Consumer Behavior in Brand Consumption and Identification
• Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
  jm · 2020 · 인용 424 · Digital Marketing and Social Media
• Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
  jmr · 2019 · 인용 64 · Consumer Behavior in Brand Consumption and Identification
• Introduction to Theory and Practice in Marketing Conference Special Section of <i>Marketing Science</i>
  mksci · 2014 · 인용 11 · Management and Marketing Education