IS Atlas
최신
동향
저자
도구
JY
Author
Jian Yang
ORCID
0000-0002-4408-1952
정보 수정·삭제 요청
2
논문
83
피인용 합
2018
첫 논문
2023
최근 논문
01
저널·주제·방법
저널
JMR
1
JM
1
주제
온라인 광고 효과
2
02
소속·공저
2020
불러오는 중…
03
논문
2편
The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher
jmr
· 2023 · 인용 27 · Consumer Market Behavior and Pricing
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
jm
· 2018 · 인용 56 · Consumer Market Behavior and Pricing