Jonathan Z. Zhang

8편

• Influencer Marketing Effectiveness
  jm · 2022 · 인용 395 · Digital Marketing and Social Media
• Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach
  ms · 2022 · 인용 29 · Sentiment Analysis and Opinion Mining
• How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
  jm · 2021 · 인용 57 · Consumer Retail Behavior Studies
• Creative Appeals in Firm-Generated Content and Product Performance
  isr · 2021 · 인용 21 · Digital Marketing and Social Media
• Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
  mksci · 2018 · 인용 89 · Recommender Systems and Techniques
• Strategic Information Transmission in Peer-to-Peer Lending Markets
  jm · 2017 · 인용 99 · FinTech, Crowdfunding, Digital Finance
• Dynamic Relationship Marketing
  jm · 2016 · 인용 260 · Customer Service Quality and Loyalty
• Dynamic Targeted Pricing in B2B Relationships
  mksci · 2014 · 인용 103 · Consumer Market Behavior and Pricing