IS Atlas
최신
동향
저자
도구
MB
Author
Mary Jo Bitner
Center for Prevention Services
2013
ORCID
0009-0008-8000-2626
정보 수정·삭제 요청
2
논문
511
피인용 합
2012
첫 논문
2013
최근 논문
01
저널·주제·방법
저널
JM
1
JMR
1
주제
온라인 평점과 순위
1
고객가치와 고객관리
1
02
소속·공저
소속
Center for Prevention Services
2013 · 1편
불러오는 중…
03
논문
2편
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning
jm
· 2013 · 인용 310 · Consumer Behavior in Brand Consumption and Identification
Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth
jmr
· 2012 · 인용 201 · Customer Service Quality and Loyalty