Brian R. Murtha

11편

• EXPRESS: The ABCs of Marketing Principles: A Principles-Based Framework for Marketing Alignment and Adaptation
  jm · 2026 · 인용 0 · Marketing and Advertising Strategies
• EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams
  jm · 2026 · 인용 0 · Customer Service Quality and Loyalty
• Secondary Selling: Beyond the Salesperson–Customer Dyad
  jm · 2022 · 인용 20 · Customer Service Quality and Loyalty
• The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts
  jmr · 2020 · 인용 21 · Quality and Supply Management
• Selling to Barricaded Buyers
  jm · 2019 · 인용 55 · Public Procurement and Policy
• Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System
  jm · 2017 · 인용 41 · Franchising Strategies and Performance
• The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels
  jm · 2016 · 인용 116 · Franchising Strategies and Performance
• Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms
  jm · 2014 · 인용 108 · Marketing and Advertising Strategies
• Emotional Intelligence in Marketing Exchanges
  jm · 2011 · 인용 113 · Emotional Intelligence and Performance
• The Threat from Within: Account Managers' Concern About Opportunism by Their Own Team Members
  ms · 2011 · 인용 35 · Corporate Finance and Governance
• Emotional Intelligence in Marketing Exchanges
  jm · 2010 · 인용 141 · Emotional Intelligence and Performance

• A5005639351Brian R. Murtha · 9편 · 대표 기록
• A5021799018Brian Murtha · 2편 · 이니셜 차이 + 공저자 겹침