Shyam Gopinath

5편

• History Matters: The Impact of Online Customer Reviews Across Product Generations
  ms · 2021 · 인용 24 · Digital Marketing and Social Media
• Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales
  mksci · 2018 · 인용 50 · Digital Marketing and Social Media
• Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance
  mksci · 2014 · 인용 202 · Innovation Diffusion and Forecasting
• Blogs, Advertising, and Local-Market Movie Box Office Performance
  ms · 2013 · 인용 148 · Digital Marketing and Social Media
• The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
  mksci · 2010 · 인용 860 · Consumer Market Behavior and Pricing

• A5022084862Shyam Gopinath · 5편 · ORCID · 대표 기록
• A5079812924GopinathShyam · 0편 · ORCID 보유자의 이름 변형