Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales

The main objective of this research is to study the effect of reviews by top- and bottom-ranked reviewers on product sales.

• 저널Marketing Science · 37(5) · 838–851
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• DOI10.1287/mksc.2018.1101
• 저자Elham Yazdani, Shyam Gopinath, Steve Carson