14
논문
988
피인용 합
2013
첫 논문
2026
최근 논문
01저널·주제·방법
저널
POM4ISR3JM2MKSCI2MISQ1MS1JMIS1
02소속·공저
201520202025
소속
Fudan University2013–2026 · 13편
불러오는 중…
03논문
14편
- Raise the Expectation Bar and Lower the Tolerance? Effects of Being Listed in a Restaurant Guide on Customers’ Online Rating Behavior
- Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services
- Mutual Disclosures and Content Intimacy in User Engagement: Evidence from an Online Chat Group
- Can Social Notifications Help to Mitigate Payment Delinquency in Online Peer‐to‐Peer Lending?
- The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
- One Size Fits All? The Differential Impact of Online Reviews and Coupons
- When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization
- Prosocial Compliance in P2P Lending: A Natural Field Experiment
- Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews
- Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
- The Economic Value of Online Reviews
- Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales
- Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
- Modeling Competition and Its Impact on Paid-Search Advertising
04합친 기록
- A5022309361Xianghua Lu · 13편 · ORCID · 대표 기록
- A5126518049Xianghua Lu · 1편 · same name + years + field + institution