Rebecca Walker Reczek

7편

• “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
  jm · 2023 · 인용 19 · Consumer Behavior in Brand Consumption and Identification
• Consumers and Artificial Intelligence: An Experiential Perspective
  jm · 2020 · 인용 955 · Consumer Behavior in Brand Consumption and Identification
• Providers Versus Platforms: Marketing Communications in the Sharing Economy
  jm · 2020 · 인용 103 · Digital Marketing and Social Media
• The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
  jm · 2018 · 인용 182 · Consumer Behavior in Brand Consumption and Identification
• Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition
  jm · 2017 · 인용 64 · Consumer Behavior in Brand Consumption and Identification
• Models of Sequential Evaluation in Best-Worst Choice Tasks
  mksci · 2014 · 인용 25 · Economic and Environmental Valuation
• Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion
  jmr · 2011 · 인용 149 · Digital Marketing and Social Media