3
논문
455
피인용 합
2011
첫 논문
2016
최근 논문
01저널·주제·방법
저널
JMR2JM1
02소속·공저
2015
소속
University of Maryland, College Park2013–2016 · 2편
Oklahoma State University2013 · 1편
불러오는 중…
03논문
3편
- Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers
- Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
- Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice