3
논문
150
피인용 합
2017
첫 논문
2019
최근 논문
01저널·주제·방법
02소속·공저
소속
Zayed University2017 · 1편
Kedge Business School2017 · 1편
불러오는 중…
03논문
3편
- The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
- The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
- Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective