Oliver J. Rutz

8편

• A New Method to Aid Copy Testing of Paid Search Text Advertisements
  jmr · 2017 · 인용 22 · Consumer Market Behavior and Pricing
• Managing Blood Donations with Marketing
  mksci · 2014 · 인용 30 · Blood donation and transfusion practices
• A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
  jmr · 2012 · 인용 172 · Consumer Market Behavior and Pricing
• From Generic to Branded: A Model of Spillover in Paid Search Advertising
  jmr · 2011 · 인용 370 · Consumer Market Behavior and Pricing
• A Dynamic Model of the Effect of Online Communications on Firm Sales
  mksci · 2011 · 인용 212 · Digital Marketing and Social Media
• Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
  mksci · 2011 · 인용 127 · Consumer Market Behavior and Pricing
• Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data
  mksci · 2011 · 인용 105 · Consumer Market Behavior and Pricing
• The Evolution of Internal Market Structure
  mksci · 2011 · 인용 25 · Consumer Market Behavior and Pricing

• A5028920912Oliver J. Rutz · 8편 · ORCID · 대표 기록
• A5076197747J RutzOliver · 0편 · ORCID 보유자의 이름 변형