David Gal

8편

• Marketing Agility: The Concept, Antecedents, and a Research Agenda
  jm · 2020 · 인용 279 · Customer Service Quality and Loyalty
• Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content
  jmis · 2019 · 인용 118 · Digital Marketing and Social Media
• Blinding Us to the Obvious? The Effect of Statistical Training on the Evaluation of Evidence
  ms · 2015 · 인용 79 · Meta-analysis and systematic reviews
• When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services
  jmr · 2015 · 인용 17 · Evolutionary Psychology and Human Behavior
• Can Small Victories Help Win the War? Evidence from Consumer Debt Management
  jmr · 2012 · 인용 82 · Behavioral Health and Interventions
• Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding
  jm · 2011 · 인용 370 · Consumer Behavior in Brand Consumption and Identification
• Answering the Unasked Question: Response Substitution in Consumer Surveys
  jmr · 2011 · 인용 67 · Consumer Behavior in Brand Consumption and Identification
• Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
  jmr · 2010 · 인용 249 · Consumer Attitudes and Food Labeling

• A5030331604David Gal · 7편 · ORCID · 대표 기록
• A5102896487David Gal · 1편 · ORCID · same name + strong evidence (institution/coauthors/topic)