IS Atlas
최신
동향
저자
도구
OE
Author
Oliver Emrich
Johannes Gutenberg University Mainz
2020
정보 수정·삭제 요청
2
논문
225
피인용 합
2016
첫 논문
2020
최근 논문
01
저널·주제·방법
저널
JMR
2
주제
기업의 소셜미디어 소통
1
소셜미디어 마케팅
1
02
소속·공저
2020
소속
Johannes Gutenberg University Mainz
2016–2020 · 2편
불러오는 중…
03
논문
2편
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
jmr
· 2020 · 인용 56 · Customer Service Quality and Loyalty
Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
jmr
· 2016 · 인용 169 · Consumer Behavior in Brand Consumption and Identification