Dan Horsky

8편

• The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants
  jmr · 2016 · 인용 8 · Auction Theory and Applications
• Disentangling Preferences and Learning in Brand Choice Models
  mksci · 2012 · 인용 75 · Economic and Environmental Valuation
• Periodic Advertising Pulsing in a Competitive Market
  mksci · 2012 · 인용 45 · Consumer Market Behavior and Pricing
• Testing the Statistical Significance of Linear Programming Estimators
  ms · 2006 · 인용 14 · Efficiency Analysis Using DEA
• Estimation of Attribute Weights from Preference Comparisons
  ms · 1984 · 인용 98 · Economic and Environmental Valuation
• An Approach to the Optimal Positioning of a New Product
  ms · 1983 · 인용 103 · Economic and Environmental Valuation
• Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior
  ms · 1978 · 인용 36 · Economic and Environmental Valuation
• An Empirical Analysis of the Optimal Advertising Policy
  ms · 1977 · 인용 93 · Innovation Diffusion and Forecasting