Wolfgang Ulaga

Author

Wolfgang Ulaga

International Institute for Management Development 2011

ORCID: 0000-0001-6413-6968
사진 출처: publishing.insead.edu/author/wolfgang-ulaga

정보 수정·삭제 요청

3

논문

1,804

피인용 합

2011

첫 논문

2019

최근 논문

01저널·주제·방법

저널

JM3

주제

소비자 선택모형 1 디지털 비즈니스 전략 1 공급업체 조달 1

02소속·공저

2015

소속

International Institute for Management Development2011 · 2편

불러오는 중…

03논문

3편

A Theories-in-Use Approach to Building Marketing Theory
jm · 2019 · 인용 364 · Consumer Behavior in Brand Consumption and Identification
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
jm · 2011 · 인용 828 · Service and Product Innovation
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
jm · 2011 · 인용 612 · Corporate Finance and Governance