22
논문
2,562
피인용 합
1978
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
19801990200020102020
소속
Massachusetts Institute of Technology1981–2025 · 21편
불러오는 중…
03논문
22편
- The Legacy of John Little for Marketing Science
- Product Aesthetic Design: A Machine Learning Augmentation
- Leveraging the Power of Images in Managing Product Return Rates
- Identifying Customer Needs from User-Generated Content
- Recommending Products When Consumers Learn Their Preference Weights
- The Strategic Implications of Scale in Choice-Based Conjoint Analysis
- Editorial—Marketing Science and Big Data
- Learning from Experience, Simply
- Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph
- Introduction to Theory and Practice in Marketing Conference Special Section of <i>Marketing Science</i>
- Morphing Banner Advertising
- <b>Editorial</b>—<i>Marketing Science</i>: A Strategic Review
- Active Machine Learning for Consideration Heuristics
- Unstructured Direct Elicitation of Decision Rules
- Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
- Research, Development, and Engineering Metrics
- Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams
- Prelaunch Forecasting of New Automobiles
- A Measurement Error Approach for Modeling Consumer Risk Preference
- Dynamic Analysis of Consumer Response to Marketing Strategies
- Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price
- Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice