mksci·2025년 2월 19일·주제 밖
The Legacy of John Little for Marketing Science
Fred M. Feinberg, John R. Hauser, John Roberts, Juanjuan Zhang
Marketing Science
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피인용
0.0
FWCI
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IS/마케팅/OM 탑저널 피인용
11
IS/마케팅/OM 탑저널 참고문헌
- 주제소비자 선택모형 · 의사결정분석
- 방법
- 현상
01Abstract
John D. C. Little revolutionized marketing science, and we honor his legacy by reaffirming his decision-calculus principles, reviewing his most impactful research, and conveying his vision for a future that integrates rigor and relevance.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science · 44(3) · 491–495
- 토픽Consumer Market Behavior and Pricing · Marketing
- DOI10.1287/mksc.2025.0008
- 저자Fred M. Feinberg, John R. Hauser, John Roberts, Juanjuan Zhang