Leonard M. Lodish

5편

• Traditional and IS-Enabled Customer Acquisition on the Internet
  ms · 2011 · 인용 41 · Consumer Market Behavior and Pricing
• <b>Commentary</b>—When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness
  mksci · 2011 · 인용 4 · Consumer Behavior in Brand Consumption and Identification
• Note—A Note on Modeling the Relationship of Diminishing Returns to Media Overlap for the Media Planning Problem
  ms · 1975 · 인용 4 · ICT Impact and Policies
• Callplan: An Interactive Salesman's Call Planning System
  ms · 1971 · 인용 150 · Scheduling and Timetabling Solutions
• Considering Competition in Media Planning
  ms · 1971 · 인용 20 · Consumer Market Behavior and Pricing