12
논문
853
피인용 합
2010
첫 논문
2023
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
London Business School2010–2023 · 9편
Lauder Business School2021 · 1편
Duke University2022 · 1편
Goethe University Frankfurt2022 · 1편
불러오는 중…
03논문
12편
- Introduction to the Special Section on Business and Climate Change
- Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump
- When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
- Better Marketing for a Better World
- The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry
- Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets
- <i>Management Science</i>—Special Issue on Business and Climate Change
- Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance
- Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
- Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
- Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and why some do Better than Others)
- When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation