When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

Our paper shows that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices.

• 저널Marketing Science · 42(1) · 137–165
• 토픽Innovation and Socioeconomic Development · Business and International Management
• DOI10.1287/mksc.2022.1379
• 저자Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan