6
논문
879
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
저널
JM4MKSCI2
02소속·공저
201020152020
소속
Tilburg University2010–2017 · 4편
Drexel University2013 · 1편
불러오는 중…
03논문
6편
- Closing the Knowledge Gap: Understanding and Reducing the Environmental impact of Food Choices
- Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
- Customer Complaints and Recovery Effectiveness: A Customer Base Approach
- Incorporating Direct Marketing Activity into Latent Attrition Models
- From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
- From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying