Anita Luo

Author

Anita Luo

Georgia State University 2014

홈페이지: shanghai.nyu.edu/tmember/anita-luo

정보 수정·삭제 요청

3

논문

260

피인용 합

2011

첫 논문

2014

최근 논문

01저널·주제·방법

저널

JMR2MKSCI1

주제

소비자 선택모형 2 고객가치와 고객관리 1

02소속·공저

소속

Georgia State University2011–2014 · 3편

불러오는 중…

03논문

3편

Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context
jmr · 2014 · 인용 141 · Consumer Market Behavior and Pricing
Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets
jmr · 2012 · 인용 60 · Customer Service Quality and Loyalty
Assessing the Effect of Marketing Investments in a Business Marketing Context
mksci · 2011 · 인용 59 · Consumer Market Behavior and Pricing