MG

Author

Maarten J. Gijsenberg

University of Groningen 2016

ORCID: 0000-0001-7935-3180

정보 수정·삭제 요청

3

논문

310

피인용 합

2013

첫 논문

2016

최근 논문

01저널·주제·방법

저널

JMR3

주제

온라인 광고 효과 2 고객가치와 고객관리 1

02소속·공저

2015

소속

University of Groningen2013–2016 · 3편

불러오는 중…

03논문

3편

Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness
jmr · 2016 · 인용 19 · Consumer Market Behavior and Pricing
Losses Loom <i>Longer</i> than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time
jmr · 2015 · 인용 90 · Customer Service Quality and Loyalty
Price and Advertising Effectiveness over the Business Cycle
jmr · 2013 · 인용 201 · Consumer Market Behavior and Pricing