8
논문
1,076
피인용 합
1997
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
20002005201020152020
소속
Erasmus University Rotterdam1997–2024 · 7편
불러오는 중…
03논문
8편
- Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets
- Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics
- Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates
- Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
- The Shape of Utility Functions and Organizational Behavior
- Assessing the Construct Validity of Risk Attitude
- Improving Decision Making by Means of a Marketing Decision Support System
- The Relationship Between Risk Attitude and Strength of Preference: A Test of Intrinsic Risk Attitude