Rajagopal Raghunathan

6편

• <b>Research Note</b>—The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities
  isr · 2014 · 인용 102 · Digital Marketing and Social Media
• <b>TEST TEST TEST</b>—The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities
  isr · 2014 · 인용 5 · Digital Marketing and Social Media
• Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards
  isr · 2013 · 인용 120 · Digital Marketing and Social Media
• The Repetition-Break Plot Structure Makes Effective Television Advertisements
  jm · 2011 · 인용 37 · Consumer Behavior in Brand Consumption and Identification
• The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
  jm · 2010 · 인용 750 · Environmental Sustainability in Business
• The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
  jm · 2010 · 인용 671 · Psychology of Moral and Emotional Judgment