Simone Wies

6편

• Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View
  ms · 2024 · 인용 1 · Consumer Market Behavior and Pricing
• Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
  jm · 2022 · 인용 252 · Digital Marketing and Social Media
• Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump
  jm · 2022 · 인용 27 · Corporate Finance and Governance
• Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
  jm · 2019 · 인용 59 · Auditing, Earnings Management, Governance
• Going Public: How Stock Market Listing Changes Firm Innovation Behavior
  jmr · 2015 · 인용 91 · Corporate Finance and Governance
• Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
  mksci · 2012 · 인용 45 · Corporate Finance and Governance