IS Atlas
최신
동향
저자
도구
Author
Michaela Draganska
Drexel University
2013
홈페이지
lebow.drexel.edu/people/michaeladraganska
정보 수정·삭제 요청
4
논문
182
피인용 합
2004
첫 논문
2013
최근 논문
01
저널·주제·방법
저널
JMR
3
MS
1
주제
온라인 광고 효과
2
소비자 선택모형
1
동적 가격책정
1
02
소속·공저
2005
2010
소속
Stanford University
2004–2011 · 2편
Drexel University
2013 · 2편
불러오는 중…
03
논문
4편
Internet versus Television Advertising: A Brand-Building Comparison
jmr
· 2013 · 인용 61 · Digital Marketing and Social Media
Internet versus Television Advertising: A Brand-Building Comparison
jmr
· 2013 · 인용 10 · Consumer Market Behavior and Pricing
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
jmr
· 2011 · 인용 92 · Consumer Market Behavior and Pricing
A Likelihood Approach to Estimating Market Equilibrium Models
ms
· 2004 · 인용 19 · Consumer Market Behavior and Pricing
