6
논문
576
피인용 합
2002
첫 논문
2021
최근 논문
01저널·주제·방법
저널
MKSCI3MS2JM1
02소속·공저
2005201020152020
소속
Columbia University2002–2012 · 5편
불러오는 중…
03논문
6편
- R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
- A Conjoint Model of Quantity Discounts
- The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
- Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
- Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite-Mixture Structural-Equation Methodology
- Augmenting Conjoint Analysis to Estimate Consumer Reservation Price