MC

Author

Melanie Clegg

Vienna University of Economics and Business · University of Lausanne 2026

공저 그룹: Venkatesh · Thong 그룹
ORCID: 0000-0003-0767-5046

정보 수정·삭제 요청

2

논문

1

피인용 합

2026

첫 논문

2026

최근 논문

01저널·주제·방법

저널

JM1ISR1

주제

소셜미디어 마케팅 1 인간과 AI 협업 1

02소속·공저

소속

Vienna University of Economics and Business2026 · 1편

University of Lausanne2026 · 1편

불러오는 중…

03논문

2편

How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
jm · 2026 · 인용 1 · Digital Marketing and Social Media
Agency Configurations in Generative AI Ideation: How Textual and Visual Idea Concretizations Shape Idea Creativity and Ideator Effort
isr · 2026 · 인용 0 · Design Education and Practice