Yu Ma

8편

• Dual Branding by National Brand Manufacturers: Drivers and Outcomes
  jm · 2023 · 인용 4 · Consumer Market Behavior and Pricing
• The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases
  jmr · 2017 · 인용 42 · Consumer Retail Behavior Studies
• Measuring the Efficiency of Category-Level Sales Response to Promotions
  ms · 2016 · 인용 18 · Consumer Market Behavior and Pricing
• Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis
  jm · 2013 · 인용 98 · Consumer Attitudes and Food Labeling
• A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
  jmr · 2012 · 인용 44 · Consumer Market Behavior and Pricing
• Does Higher Transparency Lead to More Search in Online Auctions?
  pom · 2012 · 인용 6 · Auction Theory and Applications
• An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
  jm · 2011 · 인용 87 · Consumer Market Behavior and Pricing
• An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
  jm · 2011 · 인용 86 · Consumer Market Behavior and Pricing

• A5103019865Yu Ma · 7편 · ORCID · 대표 기록
• A5049843613Yu Ma · 1편 · ORCID · same name + strong evidence (institution/coauthors/topic)