Bruce G. S. Hardie

6편

• Some Customers Would Rather Leave Without Saying Goodbye
  mksci · 2018 · 인용 59 · Customer churn and segmentation
• Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
  jm · 2016 · 인용 97 · Consumer Market Behavior and Pricing
• A Joint Model of Usage and Churn in Contractual Settings
  mksci · 2013 · 인용 107 · Customer churn and segmentation
• Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
  mksci · 2012 · 인용 7 · Economic and Environmental Valuation
• New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model
  mksci · 2011 · 인용 66 · Customer churn and segmentation
• Customer-Base Analysis in a Discrete-Time Noncontractual Setting
  mksci · 2010 · 인용 149 · Customer churn and segmentation