Hernán A. Bruno

5편

• Driving Mobile App User Engagement Through Gamification
  jmr · 2024 · 인용 21 · Digital Marketing and Social Media
• Brand Positioning Based on Brand Image–Country Image Fit
  mksci · 2019 · 인용 36 · Consumer Behavior in Brand Consumption and Identification
• Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
  jmr · 2018 · 인용 67 · Consumer Market Behavior and Pricing
• Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
  mksci · 2018 · 인용 9 · Consumer Market Behavior and Pricing
• Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets
  jmr · 2012 · 인용 61 · Consumer Market Behavior and Pricing

• A5050464802Hernán A. Bruno · 4편 · ORCID · 대표 기록
• A5061012836Hernan A. Bruno · 1편 · ORCID 보유자의 이름 변형