5
논문
1,698
피인용 합
2012
첫 논문
2015
최근 논문
01저널·주제·방법
저널
JM2MS1ISR1MKSCI1
02소속·공저
2015
소속
University at Buffalo, State University of New York2012–2014 · 4편
Indian School of Business2015 · 1편
State University of New York2015 · 1편
불러오는 중…
03논문
5편
- From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
- Aggregate Impact of Different Brand Development Strategies
- The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
- What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
- Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets