Renana Peres

7편

• Visual Elicitation of Brand Perception
  jm · 2021 · 인용 79 · Consumer Behavior in Brand Consumption and Identification
• Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics
  jmr · 2018 · 인용 60 · Digital Marketing and Social Media
• Talk Bursts: The Role of Spikes in Pre-release Word-of-Mouth Dynamics
  jmr · 2018 · 인용 17 · Digital Marketing and Social Media
• A Data Set of Brands and Their Characteristics
  mksci · 2014 · 인용 65 · Consumer Behavior in Brand Consumption and Identification
• When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover
  jm · 2014 · 인용 38 · Innovation Diffusion and Forecasting
• On Brands and Word of Mouth
  jmr · 2013 · 인용 441 · Digital Marketing and Social Media
• Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion
  jmr · 2012 · 인용 279 · Innovation Diffusion and Forecasting