Rajeev Batra

8편

• Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity
  jmr · 2020 · 인용 61 · Cultural Differences and Values
• Brand Coolness
  jm · 2019 · 인용 223 · Consumer Behavior in Brand Consumption and Identification
• Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set
  jmr · 2017 · 인용 28 · Cultural Differences and Values
• Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
  jm · 2016 · 인용 600 · Digital Marketing and Social Media
• Brand Love
  jm · 2011 · 인용 1,505 · Consumer Behavior in Brand Consumption and Identification
• The Stopping Power of Advertising: Measures and Effects of Visual Complexity
  jm · 2010 · 인용 456 · Consumer Behavior in Brand Consumption and Identification
• The Stopping Power of Advertising: Measures and Effects of Visual Complexity
  jm · 2010 · 인용 413 · Aesthetic Perception and Analysis
• Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality
  jmr · 2010 · 인용 162 · Consumer Behavior in Brand Consumption and Identification