15
논문
1,045
피인용 합
2010
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
2010201520202025
소속
Texas A&M University2010 · 1편
Vanderbilt University2012–2026 · 9편
불러오는 중…
03논문
15편
- Cementing <i>JM</i> ’s Impact on the Marketing Ecosystem: Empirical Execution
- Cementing <i>JM</i> 's Impact on the Marketing Ecosystem: Advancing Big Ideas
- It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
- Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence
- Traveling with Companions: The Social Customer Journey
- Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters
- Mindful Matching: Ordinal Versus Nominal Attributes
- That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption
- The Primacy of “What” over “How Much”: How Type and Quantity Shape Healthiness Perceptions of Food Portions
- Sounds Big: The Effects of Acoustic Pitch on Product Perceptions
- Exploring the Relationship between Varieties of Variety and Weight Loss: When more Variety can Help People Lose Weight
- Vice-Virtue Bundles
- Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
- When Value Trumps Health in a Supersized World
- An Assessment of Chronic Regulatory Focus Measures