6
논문
271
피인용 합
2010
첫 논문
2024
최근 논문
01저널·주제·방법
저널
MKSCI2JMR2MS2
02소속·공저
201020152020
소속
University of Michigan2010 · 1편
University of Pennsylvania2013 · 1편
Drexel University2016–2024 · 3편
불러오는 중…
03논문
6편
- Latent Stratification for Incrementality Experiments
- Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
- Test & Roll: Profit-Maximizing A/B Tests
- Measuring Multichannel Advertising Response
- Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption
- Reality Check: Combining Choice Experiments with Market Data to Estimate the Importance of Product Attributes