IS Atlas
최신
동향
저자
도구
Author
Bram Foubert
Maastricht University
2016
ORCID
0000-0002-8977-6600
홈페이지
maastrichtuniversity.nl/nl/bpj-foubert
정보 수정·삭제 요청
3
논문
210
피인용 합
2011
첫 논문
2016
최근 논문
01
저널·주제·방법
저널
MKSCI
1
JMR
1
JM
1
주제
모바일 앱 수익화
1
고객가치와 고객관리
1
온라인 쇼핑 경험
1
02
소속·공저
2015
소속
Maastricht University
2011–2016 · 3편
불러오는 중…
03
논문
3편
Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
mksci
· 2016 · 인용 66 · Consumer Market Behavior and Pricing
The Challenge of Retaining Customers Acquired with Free Trials
jmr
· 2014 · 인용 22 · Business Strategy and Innovation
Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape
jm
· 2011 · 인용 122 · Consumer Retail Behavior Studies
